ABOUT – OW

ABOUT


OW INTIMATES & OW SWIM



SCANDINAVIAN PREMIUM BRANDS FOUNDED BY FAROESE MODEL AND DESIGNER
SONJA DAVIDSEN.


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UNDERWEAR TO WEAR OUTSIDE THE BEDROOM / SWIMWEAR YOU CAN’T LIVE WITHOUT

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COMFORTABLE
Underwear and swimwear that feels as good as it looks.
Each piece is made with loads of love in the best qualities and fittings.

 

SCANDINAVIAN
Clean and unique designs. Inspired by Scandinavian architecture.
The future of underwear and swimwear fashion. 

 

DESIGN
Modern and always on trend.
Every fabric, accessory and finish is carefully selected
to make your body stand out in the best way.

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THE STORY

 “Something so small as underwear and swimwear can instantly make you feel confident and chic. The sexiest thing a woman can wear is confidence. When you wear something that gives you that confidence you’ll feel your true self and when you feel your true self you become irresistible.”

- Sonja Davidsen

 

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Sonja was born in a small country in the north of Scandinavia called the Faroe Islands, with a population of only 50.000 people and 70.000 sheeps. The country consists of 18 cold Islands and the primary resource is fishing.

In a small country like the Faroe Islands you need to be creative. If you want something different you’ll have to create it for yourself also when it comes to your outfit - if you don’t want to dress up like everyone else. Sonja began at an early age to sew her own clothing to show her identity.

At the age of 17 Sonja moved to Copenhagen the capital of Denmark and began her career in fashion as a model traveling around the world for years.

OW INTIMATES was founded in November 2016 with her vision to make all woman confident with chic, comfortable underwear inspired by Scandinavian architecture. Later on she added swimwear to the collection which is called OW SWIM. The first swimwear campaign was shot on the Faroe Islands where she grew up.

Sonja’s vision has pushed the brands with a unique and strong DNA on its pathway of rapid growth.