Our Journey

Los Angeles | Copenhagen

OW was founded in November 2016 by Copenhagen-based designer Sonja Davidsen with the vision to make all women feel confident with chic, comfortable everyday luxury Inspired by the best of Scandinavian minimalism and relaxed LA aesthetics. We focus on crafting and designing clothes that are both on-trend and timeless, with a focus on the new generation of modern women seeking style and functionality with a sophisticated new twist. Based in Copenhagen and Los Angeles, OW has been spotted being worn by celebrities such as Kylie Jenner, Madison Beer, SZA, and Alessandra Ambrosio to name few.Whether you are out or catching some Z's, the various and versatile OW styles will make you stand out in the best way.