OW is not a fast fashion brand. Although fast fashion might make shopping for clothes more affordable, it comes at an environmental and even social cost. The fashion industry is amongst the leading industries that affect the environment in a negative way. We should keep in mind that fast fashion does not only have negative environmental impacts; after water pollution, land usage, textile waste and using toxic chemicals, the fashion industry has been criticized for its negative social impacts against many sustainable development goals of the 2030 agenda, including decent work, economic growth, gender equality, and reduced inequalities.

We will never compromise when it comes to qualities and socially responsible methods for producing our collections. We want only the best for our customers and the environment.


In spring 2020, OW launched the first sustainable and recycled swimwear collection with UV50 protection, making it a garment that respects both your body and the environment. We are now working on making the rest of our collections more sustainable with sustainable qualities and organic fabrics. Our cotton pieces are 100% organic, meaning they're grown without chemical pesticides or harmful fertilizers. It also emits up to 46% less greenhouse gases than non-organic cotton.

We believe in sustainable fashion, and our ambition is to do our part. We strive to produce close to where the product is sold; it is very important to us that our work environment meets international standards, and we care about where and how the fabric, accessories are made, and the shipping of the product.

Furthermore 100% of our shipping bags are made from recycled plastic, and we ship with FSC certified shipping boxes.


Our faux fur and vegan leather outerwear collection offers a range of luxurious and high-quality coats and jackets designed for those who want to look great while also making a positive impact on the environment and animal welfare. We take pride in using only the best faux materials that are vegan and cruelty-free, ensuring that our customers can wear our clothing with a clear conscience. At OW Collection, we believe in promoting a cruelty-free and vegan lifestyle, which is why we exclusively use faux fur and faux leather in our outerwear collection.

We understand that the fashion industry has a significant impact on animal welfare and the environment, and we strive to make a difference by offering ethical and sustainable alternatives. Our commitment to using only faux materials ensures that no animals are harmed in the production of our clothing.

By choosing OW Collection, you can be confident that you are making a responsible and compassionate choice for both the planet and its inhabitants.